The CEO’s Guide to Marketing  cover image

The one with McKinsey Senior Partners Kelsey Robinson and Shelley Stewart about the bottom-line consequences of the CEO and CMO disconnect.

The CEO’s Guide to Marketing 

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Navigating Change: The Alignment Challenges Between CEOs and CMOs

This chapter examines how AI and technology are transforming marketing strategies and fostering alignment between CEOs and CMOs. It highlights shared objectives and the necessity for integration to navigate the evolving commercial landscape successfully.

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