Brent Annells - Partnership and distribution strategy for services & SaaS - Step-change growth vs failure - S3 Ep26
Champagne Strategy
00:00
How to Scale a Sales Team Partnership
distribution for services often goes through reseller or wholesalers and networks. There's a 95% fail rate in my experience so you're going to need to go in through a trusted either through a direct personal con relationship or referral or you find a partner that can take you in. I've got a process for it but i want to ask from you how do you identify potential partners in the first place? You always have to start with the number two player or the challenger you need someone who's who who who needs a win, he says. He also talks about some of his success stories at facebook including partnering with optus on innovation based partnerships into telstra.
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