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#33 Levi Strauss: The Man Who Gave Blue Jeans to the World

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Levi's Strauss's Financial Panic

The loss of the Central America meant that over a million dollars in gold was now at the bottom of the Atlantic and not in New York bank faults. depositors began to withdraw their accounts at a frightening rate and the entire American economy shriveled. Levi's Strauss survived and actually prospered because his suppliers were his own brothers.

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