[Greatest Hits] VP, Digital & Loyalty @ Tim Hortons: Matthew Moore- Building Brand Loyalty Through Mobile
How I Grew This
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The Evolution of Branch
Tim Morris: I came in with a very like e-commerce focus, you know, that everyone should, should order directly on the app. But we're a drive through business, like predominantly drive through and picking up a phone to order while you're sitting in your car. In other places, people just don't want to. So yeah, and I came in very e-commerce because it was mission critical at pizza and in, in, in to live. And for us, we saw again loyalty was an obvious one. Our guests were already loyal, but that helped we add that extra layer. It's much more this brand is bigger. This Tim Morris does not have transactional
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