#005: Using Tools and Content to Build Relationships and Follow Up Effectively with Brian Basilico
Hey {First Name}, An Insider's Guide to Outbound Sales
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The Principles of Relationships
Within any industry, within any company, you're going to have some degree of hunters and gatherers. You cannot outsource your relationship to your wife and kids; it's the same thing with relationships and business. So what are their needs? Are they trying not to get fired? They're afraid they're going to get replaced by a cheaper millennial. That's kind of the biggest trend is getting back to some of the basics of understanding the relationship portion of this.
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