2min chapter

Hidden Brain cover image

The Double Standard

Hidden Brain

CHAPTER

The Halo Effect Is Not Accessible Through Conscious Introspection

The famous experiment on the halo effect comes from tim wilson and richard nisbit back in nineteen seventy seven. They had people watch of vidio in which a professor with aq foreign accent, i'm not sure what his accent was talking. And then they asked subjects in the experiment to evaluate this fessor. Half of the subjects had seen the professor in the video acting cold, not very likable,. The other half of subjects had seen him acting warm, very likable. When theywere asked about his accent in the likable condition, they did like his accent. So what happened was the likeability of the professor, which was manipulated by the experimenters,...

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