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2min chapter
YouTube Ads Perform 342% BETTER Than Google Says – Olivia Kory Shares The Data
The Andrew Faris Podcast
The Evolution of Incrementality in E-Commerce Advertising
This chapter explores the evolution of brand measurement practices with an emphasis on incrementality in advertising. The speakers highlight the current challenges faced by the DTC community and reflect on the advancements in knowledge and best practices within e-commerce marketing.
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Listen to the best highlights from the podcasts you love and dive into the full episode