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7min chapter
AI: Is It Hype Or Helpful?
The CX Leader Podcast | A resource for customer experience leaders
Consumer Interaction Preferences 2023
This chapter explores the findings of a 2023 study on consumer channel preferences conducted by the Exum Institute, highlighting the balance between digital and human interactions. It examines how urgent needs and emotional investment influence consumers' choices across different demographics, revealing a nuanced approach to customer engagement.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode