Segmentation for PMMs with Tamara Grominsky, VP Strategic Growth at Unbounce
The Product Marketing Experts
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Product Marketing Can Still Own This
The most important part of this whole process is forming a really robust data set, but it does not have to be complicated. Depending on how your business is set up and how your database is set up, you might want to partner with someone from the data team to help you build a bit of a spreadsheet that has all of your information. There are tools that you can use to supplement your data.
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