The Importance of Artifacts in Process Improvement

UX is not to be all and end all of a business. Design also needs to get out of the ways, what he's saying. Just the acceptance of artifacts. I'm seeing that in the organizations I'm working with. He's talking here about prototypes and customer journey maps. But anything that you can put on the wall that helps people understand, I call them artifacts. Some sort of personas, but they're not real personas. It could be clippings from magazines. And it's a much, much better way of communicating ideas than the traditional requirements specifications of Christmas past.