How To Scale Your B2B Marketing Strategy
The Duct Tape Marketing Podcast
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B2B and B2C Marketing - What's the Difference?
A lot of B2B businesses, you know, their marketing is very boring and because they feel like it has to be very professional or something. But there are some great B2B marketers like Salesforce, which really gets it also. You have to build this idea of mental availability, first of all. And that means that 95% of your market is not interested in buying from you today.
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