How to Be a Successful Content Creator

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The best way to actually get in touch with me is probably on Instagram DMs. I don't post publicly too often because I have a lot of thoughts on over posting on a platform like Instagram but I'm chatting with people all day so I'm on Instagram at Cassie Petrie and then the other platform I use a lot is LinkedInSo if you just lift me up on there you should be able to fight. Once you've mastered that platform then you can start like and figure out systems and processes to make that process easierThen you can start hopping or if you get lucky and take casting advice and there's a platform that comes up and you want to be that early mover, focus

Why should you be creating content for the right reasons?

Co-founder of Crowd Surf and named one of Forbes’ “30 Under 30,” Cassie Petrey is in the studio today, chatting about her experience providing specialized marketing services to stars like the Backstreet Boys, Britney Spears, Camila Cabello, and more.

Cassie discusses how authenticity and staying true to a creator’s vision are the key to successful content creation. She and Daniel then break down the importance of understanding how and why we consume content, the advantages of short-form vs. long-form content, and why the best influencers should have a mission to help others in some way.

They also dive into how supporting a creator’s authentic self is the best way to ensure they remain true to their vision.

And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.

Follow Cassie:

Instagram: www.instagram.com/cassiepetrey/

LinkedIn: www.linkedin.com/in/cassiepetrey/

Follow Daniel on Twitter https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

Timestamps:

· 0:00 Intro

· 1:36 From local to national music marketing

· 2:21 For the love of the game