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The Man Behind all of Your Favourite Creator’s Brands - Shan Hanif | The Midnight Pod Episode 74

Matt Kelly | The Midnight Pod

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How to Scale a Business Using Genetics

We try to guess how much someone's audience worth is, and the way we do that is number of things. You look at how much same sex following, how much same location following. And then you look at the interest overlap between the creator and then the creators own interests and then the interest of the audience. So I think that's our like secret weapon. Right now I have an outreach team. Their job is to search using genetics. The moment someone pings as what we think is good, then we'll try and go after the person trying to sign them.

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