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139 | Chris Voss | Hostage Negotiation Tactics for Everyday Life

The Greatness Machine

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I Learned How to Negotiate When I Was 12 Years Old

CNN's John Sutter learned how to negotiate for his dad when he was 12 years old. He says there are emotional touch points that have to be hit in a negotiation. Bartering and psychological techniques work from the buy side, but none do if you beat somebody badly on price. "If you negotiate really well, you never have to bargain," writes Sutter.

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