Can GenAI actually change how people shop? | Reimagining Retail
Behind the Numbers: an EMARKETER Podcast
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The AI Revolution in Retail Shopping
This chapter explores the transformative impact of generative AI on consumer shopping behaviors, particularly its efficiency in mundane purchases versus its limitations with emotionally-driven products. It discusses the skepticism surrounding AI recommendations and highlights the continued importance of in-person shopping experiences. The conversation reveals the potential of AI to enhance the retail process, addressing challenges and opportunities within the market.
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