7min chapter

The Email Marketing Show cover image

Buyer Psychology in Email Marketing - Make MORE Email Sales

The Email Marketing Show

CHAPTER

The Influence of Trends and Social Proof on Decision-Making

This chapter explores how people rely on trends and social proof to make purchasing decisions, seeking validation and confirmation bias to ensure they are making the right choice. The importance of public reviews, creating urgency, and leveraging scarcity to influence decision-making is also emphasized.

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