Paid or Paid in Social Channels?

Chris: Do you feel like organic or paid has a preference there? Paid an organic especially in social channels is whether you're paying for the distribution and you guarantee delivery. Sarah: I think that it's pretty similar when you think about it and you should be going paid and organic. Chris: Is there a best practice for having someone, you know, raise their hand and say, I want to talk to your sales team versus just general inquiries about like your leadership team speaking opportunities or like a press opportunity?"Sarah: Certainly there's differences. Some people come to our form that is used to request a consultation and they use the form to sell us their data or their trade show or their dumb