Understanding Advisors' Behavioral Intelligence Data

The chapter delves into how behavioral intelligence data, akin to digital body language, is gathered from advisors' online activities to determine their interests in asset classes. It analyzes data trends showing a strong preference for US equities among advisors, followed by insights into dynamic allocation strategies and interest in leveraged products. The correlation between engagement volatility, market trends, and shifts in advisor strategies towards risk-off investments like fixed income and commodities is explored, highlighting the impact of market conditions on advisor behavior.