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How Proxima Is Solving the Problem of iOS 14.5
Proxima is a data intelligence technology where we have proprietary access to over 60 million unique personas. We're able to build customized data sets to then improve the targeting that digital businesses can have on platforms such as Facebook, Instagram, TikTok, et cetera. Proxima claims a return on advertising spend that's on average 30 to 40% more efficient than standard campaigns.