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Framing Success: Tim Parr on Building CADDIS, the Anti Anti-Aging (Eyewear) Brand

The Retail Pilot

CHAPTER

Launching Success and Future Growth in Eyewear

This chapter discusses the recent success of a new store opening during the 4th of July weekend, highlighting impressive sales despite extreme heat. It delves into the brand's growth in the eyewear sector, particularly in reading glasses, and explores future diversification opportunities in health and wellness products for consumers in mid-life transitions.

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