Clary - What's the Difference Between a Gone to Content and a Green Field Role?

I love the thoughtfulness of how you're setting it up. And I also think it's cool to see the process that you're doing now. Because you kind of grew into a role at Gone to content. How did you start coming up with the strategy of doing this? You have to build a foundation, get some of that momentum going before you can hit scale and really start to do a lot of velocity.

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