Clary - What's the Difference Between a Gone to Content and a Green Field Role?

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I love the thoughtfulness of how you're setting it up. And I also think it's cool to see the process that you're doing now. Because you kind of grew into a role at Gone to content. How did you start coming up with the strategy of doing this? You have to build a foundation, get some of that momentum going before you can hit scale and really start to do a lot of velocity.

Devin’s secret to great content? Start by listening. This is the content strategy episode you’re going to want to tune in to.

As Head of Content at Clari, Devin is bringing his A-game to content planning. He’s also advisor and writer at The Reeder newsletter, reaching 6k+ creators every week.

Daniel and Devin get into strategizing for success at a new company, creating content that supports the CEO’s goals, and why you should make audience building a key KPI for your marketing.

And if you’re looking to scale your ads profitably, try Northbeam. Developed by data scientists, media buyers, and marketers with decades of experience scaling brands, Northbeam is more than an ecommerce analytics platform - it’s your guide to profitable growth.

Visit northbeam.io to request a demo now.

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Timestamps:

0:00 Intro

05:19 Balance Planning With Action

10:23 Mind Share Before Market Share