"For generations, we’ve been taught there are two ways to succeed—either from talent or practice." My guest today, Ron Friedman, shares a powerful third path: reverse engineering. In this conversation you will learn how to unpack others' success to spark breakthrough ideas of your own, with an original twist.

This episode originally aired on November 28, 2021.

More About Ron: Ron Friedman is an award-winning social psychologist who specializes in human motivation. His first book, The Best Place to Work, was named an Inc. Magazine Best Business Book of the Year. His new book, *Decoding Greatness: How the Best in the World Reverse Engineer Success,* was selected by Amazon's editors as one of this year's best non-fiction books.

Resources Mentioned:

Connect with Ron: Ron on the web
Twitter: @RonFriedman
Instagram: @Nilofer, LinkedIn
Videos: Susan Cain The Power of Introverts, Sir Ken Robinson Changing Education Paradigms, Malcolm Gladwell Teaches Writing Masterclass
Related Pivot Podcast Episodes: 155: Becoming a Successful Speaker with Grant Baldwin, 207: How to Develop Your Book and Big Idea, 209: On Seinfeld, Sensitivity, and Trend Spotting
Related Free Time Episodes: 010: Batching & Boundaries with John Lee Dumas, 022: Become a Thought-Listener, 031: Eleventh-Hour Creative Gremlins, 034: Organizing Research and Ideas — Notion Walkthrough #1, 036: Shaping Big Ideas — Notion Walkthrough #2

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