
105. Jamie Dixon: "The Dark Forest"
The Honest Drink
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The Paradox of Choice
In behaviour, the more choice you give somebody, the less likely they are to make a decision. And it works the same way with a paradox of choice: because of so many things we have to think about it, the less you can ask people to think, the more likely they areto act. People in positions of power kind of use the illusion, almost the illusion of choice, to persuade people into making decisions that aren't their own. I'm not necessarily people in power, people who are really smart. But i think they can definitely do that.
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