The Honest Drink cover image

105. Jamie Dixon: "The Dark Forest"

The Honest Drink

00:00

The Paradox of Choice

In behaviour, the more choice you give somebody, the less likely they are to make a decision. And it works the same way with a paradox of choice: because of so many things we have to think about it, the less you can ask people to think, the more likely they areto act. People in positions of power kind of use the illusion, almost the illusion of choice, to persuade people into making decisions that aren't their own. I'm not necessarily people in power, people who are really smart. But i think they can definitely do that.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app