Introduction

Rory’s recent conversation with CEO and Podcast Host, Hala Taha, revealed eight winning strategies for how to grow your podcast into a global sensation. In this episode, we revisit Hala’s approach by paying special attention to the power of appearing on other podcasts, the value of intimate engagement and emotive content, the importance of consistency, and the secrets to booking high-profile guests. We also take a look at some simple tricks that podcasters can easily implement before discussing why podcasting is the most overlooked prospecting strategy of all time.