How Red Bull used the principle of relativity to shrink their can and grow their sales
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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The Power of Flaws in Marketing
This chapter examines how brands like Red Bull and Listerine leverage the unpleasant aspects of their products to build consumer trust and interest. It highlights the paradox that acknowledging a flaw, such as bad taste, can actually enhance perceptions of effectiveness and overall product appeal.
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