2min chapter

Hidden Brain cover image

Why We Love Surprises

Hidden Brain

CHAPTER

The Anchoring Effect in the Sixth Sense

We all think that we understand information by carefully amassing and processing all the evidence. But in reality, we start with some piece of information and then build on it. This initial information acts in some ways like an anchor. It influences everything else we learn afterwards. The anchoring effect plays a key role in our sixth sense - intuition.

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