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Sustainability in Sports: Why the sporting world is joining the race to sustainability

All Things Sustainable

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Passion for Sports and Sustainability

The chapter delves into the personal journey of an individual with a strong love for sports and sustainability – from setbacks in their football career to founding an organization assessing sustainability in sports. It emphasizes how sports organizations can lead as sustainable role models by measuring performance, being transparent, and influencing fans. The discussion includes challenges, opportunities, and the importance of data-driven decision-making to drive sustainable actions in the sports industry.

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