How Important Are Intangible Factors in Establishing Expertise?

How important is some of the, maybe we'll call it intangible factors in establishig this? Do you see any connection to maybe a content creator also having a video side, a video component of u to account. How important are they in terms of what you're seeng with rankins and in Terms of what ou're seen with experts? That's a really great question. I think it's hard to quantify, to your point. The more that you build a persona for the expert, i mean, google owns a lot of different products. Rite, google owns youtube, google has the knowledge graph, google has google scholar, google discover, google news, so many other ones.