#43 What is data retention in GA?
The Measure Pod
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What's the Difference Between Standard Reports and Data Retention?
The data retention period, you might not have even been aware. So from the previous interaction of that user, if you've got your retention period set to 14 months, then after 14 months of inactivity, that user and event data would no longer be stored on the guglant servers. The same applies with the data retention settings in a universal at least. All these things are quite new mons i think this is the interesting part,. I suppose the big shake up we've come across for the last couple of months is the gteyinto being turning off as soon as next year.
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