
Top Mistakes Reps Make When Handling Sales Competition
The MedMen Show: Fast, Smart Insights for B2B Sales Professionals
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Misconceptions and Factors in Competition
This chapter discusses common misconceptions about competition, including the belief that talking about rivals is productive. It also explains that competition extends beyond rival brands to include factors like inertia, and cautions against solely focusing on beating rivals to avoid being the last to lose the deal.
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