When people see you with a space job, they just get it. They get the this is an air laptop. We're hearing people approaching us in coffee shops on planes. Just by looking at you with their glasses on. It has a purpose and appreciate that. And they start asking yourself, do I want one as well? So that's kind of a social barrier.
The Sunday Times’ tech correspondent Danny Fortson brings on Tamir Berliner and Tomer Kahan, founders of Sightful, to talk about inventing the world’s first “augmented reality” laptop (4:30), the end of the screen (8:10), what they learned from Magic Leap (10:30), making technology disappear (12:00), raising money (18:30), the advantages of starting the company in Israel (21:45), Apple’s big announcement (25:00), getting past the “Glasshole” problem (26:15), their backgrounds (29:00), and selling the first 1,000 laptops (31:30)
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