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Affinity > Awareness | The Journey

B2B Growth

00:00

Andy Raskin's Strategic Narrative

The most iconic brands all have villains. They're fighting something, whether it's Chris Walker, marketing attribution or drift. And so we had to really define what is the enemy of B2B growth. Now that we've got the villain locked in, now we've got to get really clear on what our mission is and where are we going? Andy Raskin's strategic narrative, huge part of this.

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