2min chapter

The Disruptive Voice cover image

86. How To Grow A Startup Using Jobs To Be Done: A Conversation with Matt Lerner

The Disruptive Voice

CHAPTER

How Did You Use the Jobs to Be Done Framework?

Ico worked with Bob masta on the jobs to be done framework. He was a partner in their London office, and invested in over 30 seed stage companies. How did you introduce your company founders to it? What were your experiences there? I think that most ontriponers think it's great that you had the opportunity to work alongside bob masta.

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