Sas Enterprise Sales Scales, Abe, Testing Doesn't Work

B to b testing doesn't quite work the same way as it works with consumer lead, multi million impression, multi million byer type of scenario. Anything that you optimize for is not going to be connected to revenue enough in an sas environment. You're literally picking a metric like form fill or click or like or lanning page view and things that don't matter enough to deem it better than something else. And so people use these as proxies when they are very poor proxies. It leads to wasted ime, poor decisions, just a lack of conviction and confidence and strategy.