The Challenges of Naming Sports Teams

Zwift has come in and they said look we're gonna back this but because I work a bit in sports sponsorship that naming right is really valuable to them. The worst versions of those is the way they're renamed Stadium so you think about the Emirates Stadium in England. It's the same here in South Africa we have the DHL Stadium and we have the one in Durban is I remember now of hand but it's another sponsor. He's obviously been told and bacrossal and the guys that they need to say that. Everyone does it though.