The Resilience of Sports Viewership on Cable

John sits down with Paul Rabil, the lacrosse G.O.A.T., and co-founder of the Premier Lacrosse League for a candid chat about his journey as a player and the genesis of the PLL. Paul extemporizes candidly about his pro career, the white space in the market, the fundraising hurdles and the early challenges of standing up the league. Then the duo discuss the opportunity ahead for niche and niche-ish sports in the current media ecosystem.

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