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Jarron Vosburg: Why Everything Should be an Experiment
Make It Happen Mondays - B2B Sales Talk with John Barrows
The Line Between Fake Personalization and Real Personalization
I actually give you less points these days for faking personal is like for doing lazy ass personalization without making it relevant. I love PS as a tool because sometimes it draws the reader's eye all the way down to the bottom right out of the gate. Another hugely successful piece of this email structure has been the often forgotten PS. And that prospect signed the deal about 69 days, so again, more validation that connecting the dots with personalization matters.
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