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#15: Master communicator, Stephen Gates, on why creativity done properly is blue collar work

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CHAPTER

Is There a Challenge for Creativity?

I think it depends on the scale and the size of the client because I think if it's a big team that does value the we, you're going to struggle. It doesn't mean that you can't do it on your own, but there's a shelf life to it. A certain point where I've seen too many people who are then five or ten years down the road really pissed off and frustrated about why am I not advancing past this position?

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