2min chapter

Inside the Strategy Room cover image

210. Transformation and new business building

Inside the Strategy Room

CHAPTER

Exploring the Concept of a Common Chassis in Business Building

Exploring how developing foundational capabilities and strategies support new business ventures, using a direct-to-consumer approach as an illustrative example. Emphasizing the importance of addressing go-to-market dynamics, operational enhancements, and supply chain logistics while balancing existing core functions for sustainable growth.

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