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#87: Metrics That Matter, Product Marketing, The Path To CMO - with Lindsay Bayuk, CMO, Pluralsight

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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The Four Pillars of Product Marketing

The first is research or intelligence. You can't come in thinking, you know, everything. The second is messaging, positioning. The third is fire and sales enablement. And the fourth is launch. There's a lot that goes into those. I talked to somebody recently. Actually, we did a podcast with a guy named Jeff Hardison. He is head of product marketing at Calendly now.

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