Don't Diversify Your Ad Spend
The Andrew Faris Podcast
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Is There an Opportunity to Expand Your Acquisition?
The time to channel expand your acquisition is when things are going awesome. It's just not true for very many brands that TikTok is outperforming Facebook. You should actually probably be spending more on Facebook in those moments. Do not reduce the resource against the best opportunity. Instead, add a resource for the next opportunity.
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