Redefining Brand Growth Strategies in Modern Marketing

The chapter explores the evolution from traditional marketing models to a holistic approach in brand growth, emphasizing the complexities of consumer journeys and the need for adaptable strategies. It discusses building brand predisposition, presenting a holistic marketing view, and the role of search marketing in the digital space. Additionally, it delves into finding new growth opportunities, challenging category definitions, and strategies for both big and small brands to drive growth.