How to Get High Open Rates and High Click Through Rates With Email

According to digital marketing association, open rates in email grew from around 13% in 2020 to almost 20% in 2021 and a similar improvement to click through rate as well. What we find tends to work best with emails to get higher open rates to get higher click through rates is personalization. Running indoctrination sequences to present your business as the solution to their problems,. I sending emails to people that they actually like about stuff that they actually care about.