TikTok's Uncertain Future

This chapter explores the potential effects of a Supreme Court ruling on TikTok, particularly its impact on the advertising landscape and social commerce dynamics. It highlights the competitive shift toward platforms like Google and Instagram amidst uncertainties around TikTok's ban while analyzing the app's unique ability to drive impulse buying among younger users. The discussion also touches on the political complexities behind the ban and potential negotiation strategies involving U.S.-China relations.