The Journal. cover image

Can the WNBA Cash in on the Caitlin Clark Effect?

The Journal.

CHAPTER

WNBA Financial Struggles and Rising Stars

This chapter delves into the financial disparities between WNBA and NBA players, addressing the lower salaries and revenue generation challenges faced by the league. It also explores the potential impact of top college player Caitlin Clark on the WNBA's market presence and her capability to enhance player salaries through increased popularity.

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