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205 | Seth Godin | The Song of Significance: A New Manifesto for Teams

The Greatness Machine

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How to Train Your Leaders to Be Better

Culture is what are things like around here? When leaders do that, the word spreads. What do we stand for? Because the worst of what you stand for is what you're going to get. A manager has power and authority, and they can tell people what to do. But a leader, that's voluntary. And there are people who aren't high in the hierarchy, who lead. They're leading your culture. If you find those leaders and amplify them as manager, you will change the culture.

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