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We ain't talking about zero to one

Startup to Last

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Navigating Product Transitions

This chapter explores the challenges of transitioning customers to a redesigned product version 4.0, emphasizing the mixed reactions and resistance from users. It highlights communication efforts made during the launch, the importance of patience, and the strategies employed to promote new features. The discussion also touches on the balance between user engagement, effective marketing, and connecting product functionalities to real-world applications.

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