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Accountants Blamed for Southwest Meltdown
The Accounting Podcast
The Real Problem Is, We Need to Sell the Profession Better
In four months he went to 10 campuses? And then when he says he spoke to 2500 students, he spoke at 2500 students. It's total denial of the real problem. You can't sell something that... If you make a crappy car, hiring better salespeople is not the problem. A third of audits are failing. We're not collecting enough proper evidence that partners are not incentivized properly. The number one employee there said we need to sell the profession better. But they don't have a marketing problem. They have an operational problem. How do you sell the meaning of a profession that supports capital markets when like a third of audits fail?"
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