The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch cover image

20VC: The Scaling Story of Soho House: Overcoming Dyslexia, Building a Global Brand, Scaling into The US, Retaining Exclusivity with Scale and The Journey to Going Public with Nick Jones, Founder & CEO @ Soho House

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

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Defining Brand Beyond Labels: A Lifestyle Perspective

This chapter explores the significance of brand as a lifestyle in luxury management, emphasizing its appeal to a global audience. It also discusses the challenge of balancing exclusivity with brand expansion, enhancing community and belonging for brand members.

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