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#256 - Zawwar Khan: Building Creator Led Brands 101
DTC POD: How The Best Brands Are Built
How to Launch a Brand?
A lot of the basic principles that are honestly taught at the Stanford D school as well as IDO, those are kind of the gold standards for me. A lot of inspiration comes from all these ideation sessions. Once we start a land on kind of a concept, we start scoring these on a three-pong-prong system. The viability is, okay, great ideas or you want to launch, I don't know, beginners chefs, like how viable is it? We can actually make this?"
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